A global brand wants a presence in Buenos Aires, and the agency running it is in London or New York. The creative is theirs; the execution on the ground is the hard part — scouting, permits, fabrication, vendors, all in a market they don’t know. That’s where a local production partner turns a risky logistics puzzle into a clean delivery.
At SOMOS DER we’ve been the Buenos Aires team for global agencies. Here’s what producing an activation here actually involves.
Location scouting (with data)
Finding the right spot isn’t a gut call. For We Are Xi (UK) we surveyed 11+ areas of Buenos Aires, analyzing shade, sun exposure and foot traffic with ShadeMap, to propose the best public-space locations. Data-backed scouting means the activation lands where the audience actually is.
Local production budgets
A real budget, not an estimate: production, fabrication, logistics and operation quoted with local vendors. It’s what lets the agency and the end client decide with numbers, not guesses.
Design, fabrication and permits
- Fabrication of furniture and structures, coordinated with specialist makers (we worked alongside Illusion DC on We Are Xi).
- Municipal permits with the City of Buenos Aires to intervene public space — one of the slowest, most local-specific steps, and where a local partner saves you weeks.
On-the-ground execution
Vendors, build, live operation and a single point of contact. Your team abroad stays informed in real time; our team handles the floor.
Cross-border track record
- DiDi with Backyard Group (Mexico) — multi-city launches across the provinces.
- Manchester City with Beyond 90 (UK) — full production of the Treble Trophy Tour for 2,000+ fans.
- We Are Xi (UK) — Buenos Aires team for a four-city global activation.
Planning a brand activation in Buenos Aires? We’re the local production partner that executes it. See how we work with agencies in finding an operating partner in Argentina or get in touch.