Before you put down a single dollar, the right question isn’t “how do I run this event?” but “does this event add up?” Knowing whether an event is viable—technically and financially—before you invest is what separates a good decision from an expensive headache. And you settle it with real data, not gut feel.
At SOMOS DER we run viability consulting so you can decide with all the information on the table. Here’s how it works.
What a viability analysis looks at
It’s not a PowerPoint full of pretty ideas. It’s a concrete analysis:
- Real costs: quotes requested from actual vendors, not estimates.
- A budget broken down by line item: venue, technical production, logistics, accommodation, catering, security.
- Logistics plan: venues, timelines, transport, operations.
- Sponsorship proposal: how much you can fund through sponsors.
With that on the table, the event stops being a bet and becomes a decision.
Deciding NO is a win too
The best example is one where the event didn’t happen. For the U17 Weightlifting World Championship, the Federation hired us to assess whether it was viable to bring the championship to Buenos Aires. We worked for 6 months: we quoted flights for delegations from 50+ countries, negotiated with hotels, built the sponsorship proposal.
The client decided not to move forward on financial viability. And it was the right call: made with real data, before investing, not halfway through with the money already spent. That’s exactly what consulting is for.
The cost of not analyzing
Skipping this step is what’s actually expensive. Without analysis, you find out the event didn’t add up after you’ve already invested. With analysis, you know beforehand. Consulting costs a fraction of the event; the mistake of running an unviable one costs the whole event.
Have an event in mind and aren’t sure the numbers add up? We’ll analyze it before you invest. Learn about our strategic event consulting.